









The CampaignThe campaign begins with RWB attacking China for censorship and jailing dissidents. They offer their new logo, among other places, to blogs, always being an internet-friendly organization.
From the Reporters Without Borders website press release:
Reporters Without Borders is launching a new international campaign, ‘Beijing 2008′, to draw attention about the Chinese government’s refusal to allow greater freedom of expression and release the approximately 100 journalists and cyber-dissidents currently detained there. Despite the fact there are only thirteen months to go before the opening of the Olympic Games, the Chinese government has not respected the commitment they made to improve human rights conditions when they were awarded the games in 2001.
A video live press conference has been planned for Wednesday July 4, 2007 at 8 AM PDT (5.00 p.m. French time) in Second Life with Robert Ménard, secretary general of Reporters Without Borders.
This coincides with the opening session of the International Olympic Committee to be held in Guatemala. Mr Ménard will answer questions on the current situation as it relates to the Chinese press.
T-shirts featuring the campaign logo and placards are available free of charge in front of the Reporters Without Borders SL office, as well as on Ile Verte. If you’d like to show your support for the campaign you can wear the RWB t-shirt July 4th and share the logo which is available in Second Life for your blogs.
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Images:
top - billboard erected in Pasadena, California last November, on Arroyo across from the new Whole Foods super store.
next - the campaign in its "teen" version.
next and next - Reporters Without Borders staff with campaign materials.
next - Publicis and its auxiliary Saachi and Saachi designed the graphics for this huge campaign.
next - they apparently cloned an earlier RWB [the French acronym is RSF] campaign against press censorship.
next and next - the campaign appears in several languages.
next - an early poster from the campaign.
next - the Pasadena Weekly cover with the same image.
next - a Reporters Without Borders cartoon image - this one attacks Google.
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Pasadena
Reporters without borders sponsors a campaign against the Beijing float in the 2008 Rose Parade.
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Mia
After leaving Pasadena, Mia Farrow - a spokeswoman for RWB - takes up the call, attempting to link China to the war in Darfur. She persuades Steven Spielberg to drop his participation in the Olympics.
This Save Darfur website presents the same angle.
http://www.savedarfur.org/content?splash=yes
This essay by William Engdahl, gives a different one.
http://www.engdahl.oilgeopolitics.net/Geopolitics___Eurasia/Oil_in_Africa/oil_in_africa.html
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Tibet
The crackdowns in Tibet become the new focus of the campaign. Mobilized [by whom?] protests erupt.
http://news.yahoo.com/s/nm/20080409/us_nm/olympics_torch_sanfrancisco_dc
Apparently, our president George Bush, is considering boycotting the Olympics for "human rights abuses".
excerpt from above:
When asked whether Bush was considering boycotting the opening ceremonies, as suggested by Sen. Hillary Clinton, a Democratic presidential candidate, White House spokeswoman Dana Perino said his schedule had not been fixed.
"The key part of what the president can do as the president of the United States is before, during and after the Olympics, push very hard for increased human rights, press freedoms and political freedom in China," she said.

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